9Pay pioneers “Payment Orchestration” in Vietnam

At the center of this evolution are payment gateways, which serve as a critical link between consumers, businesses, and financial institutions. As one of Vietnam’s leading fintech pioneers, 9Pay is at the forefront of this movement, pioneering the deployment Payment Orchestration technology - a next-generation solution that goes beyond the role of a traditional payment gateway.

While traditional payment gateways mainly focus on processing transactions through cards, e-wallets, or bank transfers, the global trend is moving toward “Payment Orchestration”. This new model consolidates multiple payment methods and providers (PSPs) into a single platform, enabling smart transaction routing, automated reconciliation, and centralized cash flow management. Unlike traditional gateways that are limited to a few fixed channels, Payment Orchestration delivers greater flexibility, lowers costs, improves approval rates, and provides a unified view of payment performance. It acts as a central hub that connects a merchant's systems to multiple payment endpoints, allowing them to dynamically select the best route for each transaction based on various factors.

According to GlobeNewswire, companies that adopt advanced payment orchestration solutions can achieve significant business gains. Statistics show that such organizations may experience up to a 20% increase in customer retention rates and a 15% boost in overall revenue.

Experts predict that by 2025, as online transactions continue to soar, Payment Orchestration will no longer be optional but an operational necessity. The technology supports large-scale e-commerce platforms handling millions of transactions daily, while also empowering SMEs to access a comprehensive digital payments ecosystem. With a single API, businesses can connect to all available payment methods on the market credit cards, e-wallets, QR codes, and instant transfers.

In Vietnam, 9Pay is recognized as one of the pioneers in implementing this orchestration model. Rather than acting merely as a ‘collection gateway,’ 9Pay has developed a comprehensive Cash Flow Orchestration ecosystem that enables businesses to centrally manage both inflows and outflows on a single platform, thereby optimizing financial management and minimizing operational risks. A standout feature is 9Pay’s system achieving a transaction success rate of up to 99.9%, thanks to standardized integration and centralized error handling - a figure that guarantees operational performance. Moreover, the platform enables rapid deployment, shortening integration time from several months to just a few days.

"With Smart Routing technology, 9Pay's payment gateway automatically directs transactions to the channel with the highest approval rate, optimized cost, and stable performance. Even if one channel encounters issues, the system ensures seamless transactions, uninterrupted customer experience, and optimized payment costs", shared Nguyen Thanh Trung, CTO of 9Pay. This capability is especially crucial for businesses with frequent international transactions and diverse cross-border payment methods.

The benefits of orchestration go far beyond efficiency. According to a report from GoCardless and Zuora, online payment failures are the reason for up to 40% of customer loss. Payment Orchestration addresses this by offering broader payment choices and frictionless checkout experiences. Intelligent routing further prevents failed transactions, ensuring a smooth consumer journey. With one unified API, merchants can quickly deploy new methods, accelerate go-to-market strategies, and scale across markets. Centralized security mechanisms, compliant with international standards such as PCI DSS (Level 1) adopted by 9Pay, also play a vital role in mitigating risks effectively, while cost consolidation can cut expenses by as much as 20%. Equally important, unified reporting and analytics empower businesses to make data-driven decisions and improve transparency across their payment operations.

Licensed by the State Bank of Vietnam, 9Pay partners not only with major banks including Vietcombank (VCB), Techcombank (TCB), Sacombank, MSB, BIDV, VietinBank… but also with VISA, MasterCard (top brands in international card payment organization). These partnerships ensure that domestic and international transactions are secure, compliant, and seamlessly executed. This capability is especially critical for e-commerce and digital service companies seeking to expand into cross-border markets, seamless experience in the payment process for their customers.

As Vietnam pursues its national goal of universal digital payments by 2030, platforms like 9Pay are set to play a pivotal role. They not only enable smoother transactions for businesses and consumers but also strengthen the foundation of the country’s digital financial infrastructure. By pioneering Payment Orchestration, 9Pay is positioning itself as both a national enabler and a global-ready innovator in the digital payments landscape.