NEW REPORT: Mastering Cross-Border Consumer Payment Flows in Vietnam - Driven by Travel and E-commerce

Cross-border consumer payments in Vietnam are no longer small — they’ve grown into a multi-billion-dollar market, driven by the strong recovery of global tourism and the rapid digitalization of e-commerce.

The report “Mastering Cross-Border Consumer Payment Flows in Vietnam - Driven by Travel and E-commerce" provides a comprehensive overview, offering in-depth analysis of the key drivers and emerging payment trends reshaping this landscape.

Key highlights

• Tourism Surges with the “Cashless Wave”: In 2025, Vietnam welcomed a record-breaking 21.2 million international visitors and is targeting 25 million arrivals in 2026. Notably, travelers are increasingly moving away from cash. Cross-border QR code payments are emerging as an efficient infrastructure, opening new opportunities for financial platforms and fintech players.
• E-commerce and the rise of Payment Localization: With a market size reaching $31 billion, Vietnam’s e-commerce sector is rapidly shifting from a “global payment experience” to a “localized payment approach.” 94% of consumers prefer paying in local currency using familiar payment methods. The absence of localized payment options can significantly undermine international merchants’ competitiveness.
• Future Trends – Stablecoin and Blockchain: Addressing challenges in speed and cost, stablecoins are emerging as a promising settlement infrastructure for cross-border B2B transactions in the near future.

Who is this report for?

• International fintech companies exploring opportunities and deploying payment solutions in Vietnam, particularly in the tourism and e-commerce sectors.
• Vietnamese businesses expanding globally, seeking to optimize transaction costs, improve conversion rates, and adopt next-generation payment technologies.

To gain deeper insights into payment flows, understand evolving consumer behavior, and unlock breakthrough solutions to maximize global revenue, download the full report below.

DOWNLOAD THE FULL REPORT FOR FREE HERE

9Pay - Your trusted partner in powering payment flows

9Pay is a leading Payment Service Provider regulated by the State Bank of Vietnam, specializing in digital payments and cross-border financial services. 
With dual licenses for payment intermediary and foreign currency transactions, and being a member of the International Finance Centre of Vietnam in Da Nang, 9Pay empowers global and local businesses to connect and grow effortlessly. 

Let's start with 9Pay!