9Pay drives sustainable development through ESG strategy

Fintech community and environmental & social action trends

The global Fintech community actively engages in environmental and social initiatives by adopting ESG standards in business activities. ESG, covering environment, social, and governance aspects, is not merely a tool to measure a company's performance but also a holistic approach to ensure sustainability and a positive impact on the environment, society, and corporate governance.

Major global Fintech companies such as Mastercard, Finaro, and Goto collaborate to promote ESG initiatives, setting the goal to plant one million trees by 2025. Additionally, banks are reducing carbon emissions by issuing credit cards made from sustainable materials and aiming for 100% recycled plastic usage by 2030. Fintech companies play a crucial role in raising capital for global sustainability, especially in reducing carbon emissions, according to reports by McKinsey & Company, Elevandi, and the Monetary Authority of Singapore (MAS).

9Pay responds positively to the cashless campaign

Fintech companies in Southeast Asia, particularly in Vietnam, are actively taking positive actions, such as supporting cashless payments to reduce waste and participating in volunteer activities. Beyond being a consumer trend, cashless payments are an integral part of a comprehensive national financial strategy. Thus, the Fintech community plays a vital role in promoting environmental and social action, aiming for a sustainable and positive business future for the community.

9Pay's contribution to sustainable development

9Pay, as a financial technology intermediary, actively contributes to sustainable development by aligning itself with the Fintech community's flow. 9Pay responds positively to the cashless campaign, offers standout products and services, guides users in using cashless payment methods to reduce the burden on the financial system, and creates a favorable business environment. As of 2023, 9Pay has reached over 2.5 million users, providing payment solutions to more than 500 domestic and international business partners, with a workforce of nearly 200 employees.

9Pay places a strong emphasis on volunteering, closely collaborating with charitable organizations to create projects that bring positive value to society. Through initiatives like "Growing up with mountainous children”, 9Pay quickly integrated the "Charity" feature into its e-wallet, allowing users to easily contribute a minimum of 1,000 VND to support underprivileged children in remote areas. This not only encourages the use of 9Pay services but also provides an opportunity for users to contribute to building a future for the younger generation.

9Pay quickly integrated the "Charity" feature into its e-wallet

In the "Sowing love - Building smile" journey with Operation Smile, 9Pay not only financially supports complex surgeries but also serves as a mental companion, bringing joy, hope, and laughter to children with cleft lips and palates. 9Pay invests not only in economic development but also in the comprehensive development of the community.

In addition, 9Pay actively pursues a green lifestyle through practical actions. The company provides lunch for employees to minimize single-use plastic waste in the office, issues regulations on paper and energy conservation for each member, and replaces plastic water bottles with safe and environmentally friendly glass containers. 9Pay spreads this lifestyle not only to employees but also to the user community through environmental campaigns such as actively participating in Earth Hour and promoting changes in consumer behavior for a healthy ecosystem.

In the future, 9Pay promises to continue these positive efforts, being not just a digital payment service provider but also a collaborative and innovative partner, contributing to the sustainability of the Fintech community and society at large.